Cup Design Guidelines

Thank you for your interest!


Ten years ago, we opened our first location on the Delmar Loop and today, we are celebrating our birthday with a Cup Design Contest. We currently have a total of nine stores in popular neighborhoods throughout St. Louis, and are excited for this contest to touch them all.

Starting September 1, we are inviting student and area artists to redesign our iconic serving cup and participate in a fun and creative event. Cup designs must center around the theme “How does froYo bring community together?” and may be submitted in-person at a store location or online via e-mail. 

Our team will accept submissions until November 1, at which point we will put the designs online for a voting round, and a winning recipient will be notified and given a $200 gift card. The designs will be featured in our new cups, to be released in 2018. 

Participants are invited to re-design the iconic froYo cup 

Participants are invited to re-design the iconic froYo cup 

Prompt: How does froYo bring community together?

Prize: $200 froYo gift card. 

Rules: Let's keep it simple - No profane or explicit imagery and bonus points for St. Louis icons. Use of the froYo logo is encouraged, but not required. Click here for access to the logo. 

Judging Criteria: Overall Creativity, St. Louis References, Social Media Voting 

Submission Guidelines: Please include your Full Name, E-mail, Phone Number, and e-mail to We also ask you to include the title of your design, and a one sentence description. All store locations will carry a design template that may be used, and the file in the middle of this page is available for download.